Revival is oftentimes a difficult process, and specially for a film industry. Usually it is due to the fact that most of people involved earlier had to face losses and adversities and new investors are just too scared to invest because all they ever heard was that Punjabi films were a loosing business.
And even now when Punjabi cinema has shown that it could rise up to big Bollywood films its not common to see new investors. Mostly because people they consult from their know how are people who lost money and have developed a bad taste, in most of cases it is due to their own shortcomings but in the end it is all blamed upon the industry.
But now Punjabi Film Industry is doing what many couldn't even perceive, life time revenues are touching figures like 40crore and 50 crores. But in reality the share of makers is 50% but even that is too much for a investment as little as 1.5crores. But still even after earning 4 to 10 times the earnings its a business which scares the shit out of many people and often new producers just fail to realize the potential . This blog is intended for explaining this business and discussing the news of punjabi cinema which is positioned to grow twice in size in next coming years.
And even now when Punjabi cinema has shown that it could rise up to big Bollywood films its not common to see new investors. Mostly because people they consult from their know how are people who lost money and have developed a bad taste, in most of cases it is due to their own shortcomings but in the end it is all blamed upon the industry.
But now Punjabi Film Industry is doing what many couldn't even perceive, life time revenues are touching figures like 40crore and 50 crores. But in reality the share of makers is 50% but even that is too much for a investment as little as 1.5crores. But still even after earning 4 to 10 times the earnings its a business which scares the shit out of many people and often new producers just fail to realize the potential . This blog is intended for explaining this business and discussing the news of punjabi cinema which is positioned to grow twice in size in next coming years.
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